Posts Tagged ‘marketing’

Isness Needs Your Help Now!

Monday, August 16th, 2010

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I have never asked for a dime from my readers for anything. About three weeks ago, I received an email message from Stavit Allweis:

Hi Ian,

I’m writing to invite you to view early images from “ISNESS” my epic fotonovela currently in the works.

It is hybrid of cinema, the graphic novel form, and is deeply informed by cult masterpieces of past.

We are in the crucial mid-production phase and reaching out to create a fan base and raise finishing funds.

Naturally, I am hoping that you will find my efforts worthy of an article or link on Ian Summers’ Heartstorming.

It would be an honor to have you glance at the Kickstarter link: http://kck.st/bEKVTm

Sincerely,

Stavit Allweis

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Stevie found Heartstorming while searching for photo novella on the Internet. I am glad she did. She found a couple of my articles about sequential art and a challenge to photographers to create the next great photo novella. I am impressed with the fundraising campaign for a wonderful innovative project. She has been using Kickstarter as a means to raise money to complete her photo novela. She has less than one week to raise the remaining start up costs for ISNESS.  Kickstarter is an all or nothing at all deal. Won’t you take a few minutes to view the video below and donate five dollars or more? Everyone contributing $35 or more will receive a signed copy of the book upon publication.

Still photographers interested in multimedia should check this out. Photo novelas are great examples of sequential art. Learn more about the How Messing with Mr. In-Between May Make Gutter Talk more Interesting.

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THE STORY
ISNESS tells of the story of the last remaining family on earth. The story is set in the remains of the culture of the 1970’s, somewhere in North America.

Over the course of 24 downspiraling hours, one family member after another succumb to powerful forces of evolution run amok in their home. As in mythology, their characters are deeply archetypal and some posses supernatural qualities.
On one level the story is the disturbing tale of a dysfunctional suburban family gone post- apocalyptic. On a deeper level, the story lays out and examines increments along the carnality/spirituality spectrum in the human predicament.

THE NAME
ISNESS, the name of the novel pertains to survival: Either “you IS or you ISN’T”. It is the degree of one’s “isness” that nature trades in: that moment in nature’s cyclical regurgitation of matter that we experience as being alive and which we cling to so desperately.

THE FORM
The final product will be in the form of a graphic novel composed of many sequential photographic images. This genre, though rarely employed by comics artists nowadays, used to thrive in the form of pulp magazines in the 70’s and earlier. It never took off in the United States as it did in Europe and South America.

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Only $431 to go as of August 20th with only 7 days to go. Please help.

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As of this writing $6319 dollars has been raised. Stevie needs only $431 to reach her goal of $6,750. Remember, it’s all or nothing at all. Don’t let this great project get away.

Check out this interview with Stevie Allweis at Williamsburg-Greenpoint News+Arts.

There is even more background information at Stevie’s blog Countercomics.com

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Are You a Bore?

Wednesday, July 28th, 2010

uestioning, .

Ways to Engage Your Prospects Without Becoming a Bore

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Bore: A person who deprives you of solitude without providing you with company.
Gian Vincenzo Gravina

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A bore is a fellow who opens his mouth and puts his feats in it.
Henry Ford

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One out of three hundred and twelve Americans is a bore…

and a healthy male adult bore consumes each year one and a half times his own weight in other people’s patience.

John Updike

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The worst thing about a bore is not that he won’t stop talking, but that he won’t let you stop listening.

Author Unknown

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Copyright © 2010 Thomas Lee

Heartstormer Thomas Lee lives in Bozeman MT.

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Me Me Me ME ME ME! And then I…

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Are you a bore or a listener when you interface with prospects, clients, networkers, and others? Are you asking enough questions that allows the other person to share? Do you let them know that you heard them by paraphrasing what they share with you? For example, “What I heard you say is…” Or do you enter someone’s space and begin talking about yourself before you even sit down?

Here are some tips that will help you be liked in the process of building relationships with the people who can give you what you want.

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Show Up
Make the Meeting About the Other Person
Ask Questions
Be Caring
Be Fully Present
Listen
Get Information
Give Information
Laugh a Little
Dare to be Different
Develop Loyalty
Be a Little Mischievous
Remember Details

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Ask creative questions that are challenging, caring, interesting, informative, open-ended. Creative questions often begin with What if…? How may we…? In what ways…? Who are…? Why…? These kinds of questions are filled with a variety of answers that will help you get to know the other person. Each question leads to dialog. Do not ask questions that may be answered yes or no. Practice keeping control of the interview. Do not give your power away. Hold back from handing your portfolio to your prospect for as long as possible. Get them talking about themselves. Repeat what you heard your prospect say to confirm that you understand and to let them know you are listening. What I heard you say is… It is okay to take notes.

Make a list of ten creative questions that you may ask to learn more about your prospect and to get them sharing about themselves. Here is a starter list of advertising related questions (Please make up your own):

What if we were to collaborate on an assignment? What would you want me to know about you? What would you want to know about me?

What if you could change one thing about the agency business, what would it be?

What if you knew who the right photographer was to do a job even before you created the final concept? Have you ever worked with a photographer the initial concept phases of an ad.

Pretend that advertising has been banned by congress. What kind of work would you do? How would you go about doing it?

What if the next print ad you did demanded the highest level of innovation? In what ways would you want to collaborate with a photographer?

What if we were living in a Utopian world where each person could choose the kind of work they want to do? What kind of work would you do if money was not an object?

If you could make one improvement about how photographers try to get your attention, what would it be?

Let your prospects know that you know something about them and that you have chosen them as prospects. Let them know you are interested in them:

I want to work with art directors who are not only interested in great ideas but who can sell them through to their clients. I want to work with risk takers. Etc… (personalize this) I saw what you did when you were still at Dewey, Cheetham, and Howe. How in the world did the agency get the client to approve the idea?

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Superfad: The World at 1000 Frames per Second

Thursday, May 6th, 2010

What is Superfad?

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Superfad is a brand-driven design and live action production company. We are a collective of designers, directors, animators, and artists. Our mission is to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion.

Superfad’s work runs counter to the trend of design studios who present a singular house style. With offices in Los Angeles, New York, Seattle and London, our work is informed by a wide array of cultural and intellectual influences. Fine art, science, math, and literature are fused with illustration, photography, and technology to produce stunningly original imagery.

Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding.

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The World at 1000 Frames per Second

Created for SONY Make.Believe by Superfad

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