Posts Tagged ‘Idea Stimulator’

Matthew Klein Plays with Food. Seriously!

Thursday, January 28th, 2010

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Matthew Klein has been known to play with food.

He takes it seriously.

“My photographs make food appetizing. Visceral. Pictures that make you hungry.”

Matthew was the recipient of the 2010 Gold Award from Graphis Annual for

Lean Beef ‘Beefsteaks’ Campaign

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New York Magazine Cover (above) May 21, 1978

Why Diets Don’t Work

Assignment: Create and photograph a fat face made out of food in the article.

Art Director: J.C. Suarez

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For more about playing with your food.

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How to Generate More Ideas Off-Line; Mozart’s Creative Process

Sunday, January 17th, 2010

When I am, as it were, completely myself, entirely alone, and of good cheer – say traveling in a carriage,

or walking after a good meal, or during the night when I cannot sleep;

it is on such occasions that my ideas flow best and most abundantly.

Whence and how they come, I know not; nor can I force them.

Those ideas that please me I retain in memory, and am accustomed, as I have been told,

to hum them to myself.


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Posthumous Portrait of Mozart by Kraft 1819

All this fires my soul, and provided I am not disturbed, my subject enlarges itself,

becomes methodized and defined,

and the whole, though it be long, stands almost completed and finished in my mind, so that I can survey it,

like a fine picture or a beautiful statue, at a glance.

Nor do I hear in my imagination the parts successively, but I hear them, as it were, all at once.

What a delight this is I cannot tell! All this inventing, this producing takes place in a pleasing lively dream.

Still the actual hearing of the tout ensemble is after all the best.

What has been thus produced I do not easily forget, and this is perhaps

the best gift I have my Divine Maker to thank for.

Wolfgang Amadeus Mozart


Mozart is talking about going off-line; disconnecting from the pressure of producing his next piece.

When we are off-line, creative flow is more possible. We allow more opportunities to synthesize.

Being off-line may include dreaming, taking a walk, going to a museum or gallery;

a myriad of activities we may do alone.

Sometimes when the weather is bad, I may take walks through the bookstores

where there are tens of thousands of visual stimuli.

We incubate when we allow ideas to develop at their own pace.

it is like sleeping on an idea.

The best ideas come to me when I am in that moment of somnolence just before I fall asleep.

I keep a pad by the side of my bed. I write my ideas down less I forget them.


I’m Five Years Old, Going On Six – Idea Stimulator

Saturday, February 21st, 2009

This stimulator helps people remember their past. It frees up a plethora of forgotten emotions. It is also useful in giving direction to your actors or models. Give them what you know about your character and ask them to go back and create the characters past using this method. Or use it yourself while creating characters for lifestyle images. Begin at the age of five and continue into your teens. Start by saying, “I’m five years old, and I…” filling in the blanks from that age until you run dry and cannot remember anything else. Then move on to the next age. Stay in the present tense: “I am telling a joke” not “I told a joke.” The following is an edited transcript from my own exercise:

I am five years old and I am sitting on the front porch. I am surrounded by comicbooks, coloring books and crayons. I am lost in a fantasy world. It is Sunday and I am waiting for the relatives to arrive. I hope they bring me presents. I am filled with anticipation…

I am five years old and I am in kindergarten. My teacher’s name is Miss Ada. She is fat. She likes to hug me. I love her. She asks me to tell her a joke. I tell her the one about what do you get when you goose a ghost. She makes me tell it to the other teachers. I make them laugh. I feel good. I am  five years old and my Great-Grand Father dies. The firemen carry him out of the house. I am scared. I don’t want him to go. He is gray. I am scared. I want him to stay alive..

I am five years old and I hear doors slamming. I want to disappear… I am five years old and we are expecting another baby. I am confused… I am five years old and I can hear my Grandmother’s footsteps upstairs. I wonder what she is doing. She’s getting ready to make me breakfast. I am angry. She won’t let me have a dog. I am sad…

I am five years old and am waiting for the wooden station wagon to pick me up. I go to Camp Bell. I don’t like it there. They want me to play games. I want to read. I feel left out… I am five years old and my Grandmother takes me to see Bambi. I am scared. I am crying. A news reel comes on and it’s about the war. I have bad dreams about it…

I am six years old and I am waiting for Mommy to come home from the hospital. I have a new brother. I am a man now. I don’t want to be. I have to be extra good. I have to help around the house. Dust the woodwork. I am lonely… I am six years old and the war is over. There are sirens and everyone is drunk. My baby brother is crying. I am outside. I am riding on my tricycle. It is red and has a chain.  I am going very fast. I fall off and skin my knees. I am crying.  I can’t get anyone to notice. I am invisible…

I am six years old and want to be an artist when I grow up. I love to draw comic books. I can read big books too. I am the best reader in my class. Mrs. Nichols lets me read to the class. I am important… I am six years old and I have dog. He has floppy ears. His name is Puddy. I love him… I am six years old and they take Puddy away. I don’t know why. They lie to me. I am sad. I am crying….

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