A Must Read Blog Post by Luke Sullivan
Wednesday, July 14th, 2010…
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Hey Whipple!
After you visit Luke Sullivan’s blog, you will want to read his book. I did.
From Sullivan’s About page:
Hey, everyone. I’m a writer by trade. Been writing since about 6th grade. In fact, that’s when I started my first diary and have been keeping one ever since. I’ve been a copywriter for about 31 years now. Have worked at Fallon McElligott, The Martin Agency, and am now at GSDM in good ol’ Austin. I wrote a book on advertising back in ‘98. It’s now in its third edition and is used in lots of colleges and ad schools. Titled, Hey Whipple, Squeeze This: A Guide to Creating Great Advertising. Here’s a link to its amazon page: http://tinyurl.com/yhxuljj
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