Superfad: The World at 1000 Frames per Second

What is Superfad?

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Superfad is a brand-driven design and live action production company. We are a collective of designers, directors, animators, and artists. Our mission is to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion.

Superfad’s work runs counter to the trend of design studios who present a singular house style. With offices in Los Angeles, New York, Seattle and London, our work is informed by a wide array of cultural and intellectual influences. Fine art, science, math, and literature are fused with illustration, photography, and technology to produce stunningly original imagery.

Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding.

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The World at 1000 Frames per Second

Created for SONY Make.Believe by Superfad

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1 Comment on Superfad: The World at 1000 Frames per Second

  1. I first clicked on the “What is Superfad?” headline which brought me to their website. I clicked on “Reel” and watched a fantastic video, but I was wondering why on earth it was done in Quicktime with a 3″ x 5″ view? I wanted to full-screen it but couldn’t. Then I came back and realized that the YouTube embed was full-screenable.

    Anyway, point being that with such amazing imagery and conceptual content, I am amazed by the dichotomy between content and presentation on their site.

    Huh?

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