Sage Advice Back by Popular Demand – John Ruskin

This quote should be printed and placed where you can see it every day. Perhaps it should be attached to proposals and estimates. It was written sometime in the 1890s.

It’s unwise to pay too much, but it’s worse to pay too little.

When you pay too much, you lose a little money, that’s all.

When you pay too little, you sometimes lose everything,

because the thing you bought was incapable of doing the thing it was bought to do.

The common law of business balance

prohibits paying a little and getting a lot — it can’t be done.

If you deal with the lowest bidder, it is well to add something for the risk you run,

and if you do that, you will have enough to pay for something better.

John Ruskin (1819-1900)


British writer and art critic who considered a great painting
to be one who conveys great ideas to the viewer.