Prospect Identification

Marketing: Prospect Identification
I Want to Show you How

How Magazine is one of my favorite trade magazines. How readers represent an important segment of your marketplace, yet so many photographers are not aware of the magazine. If you believe in knowing something about the people who can give you what you want, How provides a wealth of information. Knowing something about your prospect’s is real targeting. Past issues are available at their website


Want to know the winners of recent How’s competitions? The awards issues give comprehensive information with background on how and why winners were chosen.The International Design Annual is in bookstores right now.
How Self Promotion Awards have a category for photographers’ promotions.

HOW magazine’s goal is to help designers, whether they work for a design firm, for an in-house design department or for themselves, run successful, creative, profitable studios.HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design.

1 Comment on Prospect Identification

  1. Jon DeVaul // September 5, 2008 at 1:51 pm //

    Ian, your comments on “How” are right on. I bought my first issue yesterday…makes sense to see what the potential buyers are doing!


Comments are closed.