posted by Ian Summers on October 11th, 2012
I sat down and read Heartstormer Teri Campbell’s recently published book in two sittings. It is extremely well written and beautifully photographed. The chapters are accessible. Instructions are gorgeously illustrated, informative and inviting.
Yes. It’s all about food photography. It is also about passion for the medium and shares so many years of hands on experience.
It is not only for photographers, but should be required reading for art directors and members of creative teams dealing with food and food related clients. My first assignment as an art director was for an ice cream account. I wish I had this book and Teri’s chapter on ice cream years ago. It would have saved some embarrassment.
Teri shares his stories about building a studio in Cincinnati, drawing business from national accounts, marketing and other business approaches, and how a fruitcake attracted new clients.
From the Back Cover:
Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client looking over your shoulder.
Commercial foor photographer Teri Campbell has been called a lighting master and in this besutifully illustrated book, he not only shares his lighting techniques for a wide range of food and drink shotes, but also offers candid advice on how to set up a studio, use the right equipment,market your work, find clients, bid on assignments, hire food and prop stylists, and communicate with everyone on the set.
Campbell shares his expertise on dozens of commercial assignments — from shooting beignets on location in New Orleans, to creating ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards and mirrors, to create the perefect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible.
This guide provides the insider details to help you expand your photography skills or turn your passion food and images into a professional career.
This book lists at $44.99. For a short time only this book is available new at $25.99. A Kindle edition is available for $19.95. And you can a free look inside the first 34 pages including a look at Teri’s studio which is spectacular.
posted by Ian Summers on September 19th, 2012
In today’s edition Godin recommends a One-A-Day outreach and task oriented marketing program. Reminds me of my childhood with One-A-Day Vitamins. Being in business is often overwhelming. Making lists often takes a day in itself. The list often goes to the back of the drawer. Or just as damaging you put in a place where you look at it everyday. Then you edit the list and reframe some tasks. The list never seems to go away. There is always more.
In Seth Godin’s Words:
There are at least 200 working days a year. If you commit to doing a simple marketing item just once each day, at the end of the year you’ve built a mountain. Here are some things you might try (don’t do them all, just one of these once a day would change things for you):
Send a handwritten and personal thank you note to a customer
Write a blog post about how someone is using your product or service
Research and post a short article about how something in your industry works
Introduce one colleague to another in a significant way that benefits both of them
Read the first three chapters of a business or other how-to book
Record a video that teaches your customers how to do something
Teach at least one of your employees a new skill
Go for a ten minute walk and come back with at least five written ideas on how to improve what you offer the world
Change something on your website and record how it changes interactions
Help a non-profit in a signficant way (make a fundraising call, do outreach)
Write or substiantially edit a Wikipedia article
Find out something you didn’t know about one of your employees or customers or co-workers
Enough molehills is all you need to have a mountain.
posted by Ian Summers on August 22nd, 2012