posted by Ian Summers on May 28th, 2014

George Lois, another one of the greats, remembers Massimo Vignelli. Thanks to ADC global.


Vignelli made this statement which is very much like a brief artist’s manifesto. This is what Vignelli stood for:


Screenshot 2014-05-28 15.59.25


posted by Ian Summers on February 27th, 2014

Sufi Proverb

You think that because you understand ONE you must understand TWO, because one and one makes two. But you must understand the word AND.

Questions & Pondering

The 1980′s brought with it the age of the specialist. It was expected that a commercial photographer should do one thing, do it well, and do it for the rest of their career. It was the era (error) of OR. You must choose between this OR that. Right for then. Wrong for now.

When I was Creative Director at the Black Book, I did a portfolio review with a food photographer.

I asked, “What’s your specialty.”

He answered, ” I just showed you. I shoot food.”

I said, “Food is not a specialty. Claim something specific like things that are fried.” I was pulling his leg.

Artists are passionate people. We have many interests. 

The 21st Century offers or mandates a new paradigm. With that comes the Heartstorming definition of creativity.

Creating is causing what you love and what matters to you to come into being. 

This definition is liberating. And it brings a new gift and an opportunity to express your multiple passions. It is the gift of AND

The generalist may create this AND that AND that AND that AND… Create art that comes from your heart. When you are creating from your heart you are doing ‘personal’ work. Perhaps this work may be called fine art. I call the process Heartstorming.

Heartstorming teaches how to find the invisible thread that defines your vision. It shows how to inject dye into the thread. And it encourages the generalist to create and sell the Thread of Vision rather than the content of her or his pictures. 

I can show you how to identify all of your loves and how to use therm to create unique work. Call me to set up a free hour of coaching. I do most of my sessions on Google Hangouts.


posted by Ian Summers on February 26th, 2014



There are 74 Quotes Questions & Pondering on the Creative Process. About 1,973 more to go. Each quote brings up questions and pondering. Check it out. And if you are moved to do so, give it a like. And join in the conversation by commenting. This has been one of the most popular.


Maria Popova said…

“BECAUSE CREATIVITY, after all, is a combinatorial force. It’s our ability to tap into the mental pool of resources — ideas, insights, knowledge, inspiration — that we’ve accumulated over the years just by being present and alive and awake to the world, and to combine them in extraordinary new ways. In order for us to truly create and contribute to the world, we have to be able to connect countless dots, to cross-pollinate ideas from a wealth of disciplines, to combine and recombine these ideas and build new ideas — like LEGOs. The more of these building blocks we have, and the more diverse their shapes and colors, the more interesting our creations will become.”

Questions & Pondering 

Brain Pickings is delivered to my inbox every Sunday morning. Popova is a brilliant writer, synthesizer, observer, and so much more. Brain Pickings is one of the sites I go to when I need to stir my soup and see what bubbles to the top. 

Maria Popova is a cultural curator and curious mind at large, who also writes for Wired UK, The Atlantic, and Design Observer, among others. 

Popova’s blog, Brian Pickings is a discovery engine for interestingness, culling and curating cross-disciplinary curiosity-quenchers, and separating the signal from the noise to bring you things you didn’t know you were interested in until you are.