Three of my 2008 liveBooks sponsored webinars are now available on-line.
Thanks to liveBooks for making them available at no cost to you.
Each multimedia presentation is an hour l0ng.
A schedule for 2009 will be posted at the liveBooks site.
The world of commercial photography, as we have known it, has changed. The industry needs to focus on severing ties with the past and to invent innovative ways to find and proclaim a new vision – institutionally and individually. We all know there is something wrong. We have experienced the devaluation of services provided by commercial photographers. We have tried to fix things with obsolete tools. In order to grow their business in today’s market, photographers must have the courage to let go of many old beliefs. In this series, I identify and dispel ten prevalent myths that prevent change, growth, and thwart creativity. In this session, I expand upon the first myth.
You Must Do One Thing and Do it Well.
You may do many things and do them all well.
In this chapter of Ian Summers’ Webinars, I identify and dispel the email myth and talk about the opportunities and expectations for effective photographers’ sales promotions.
If I send out an email marketing blast every few weeks,
I better hire someone to answer the droves of phone calls
asking me to bid on their next campaign.
Of course, email may be
an effective element in
a photographer’s marketing plans.
I believe there are some questions that must be asked before you choose any medium. Before you begin to create a marketing plan, questions like: Who am I? Where am I going? How am I going to get there? But this discussion is about sales promotion.
What Do You Want Your Promotions to Accomplish?
“I just want to keep my name out there.”
Warning: That is not enough!
Learn how to Achieve the
Oh Yeah! Response
Oh yeah! Joan Jones. I know who she is.
I know what she does and how she sees.
Her promotion is pinned up over my desk.
I am hoping to find an application for her work
next time an opportunity arises.
Use the same creative energy you apply to making photographs
to produce imaginative and effective sales promotions.
Calling and Talent
Vision is a calling. A calling is an inner urge or a strong impulse, a passion, some believe a calling may be divinely inspired. How will the world be a different place as a result of your visit on the planet? What is your calling? What is it that you feel the urge and passion to bring into being no matter what?
Do you have a natural marked innate ability, for artistic accomplishment? That is a definition of talent. Talent and calling must be present to sustain a career as a professional photographer in the first decade of this new century.