Archive for the ‘Sales & Marketing’ Category

Pithy Quote: When You Come to the Fork in the Road, Take it!

Tuesday, June 29th, 2010

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When you come to the fork in the road, take it. Yogi Berra was right. Well, sort of. If we keep walking, we will be faced with new forks in the road. It may be time to make new choices. We are unlikely to be presented with an opportunity to double back. Commit to your passions. Carry them in your backpack. Dare to take the next step on the ‘road-of-the-I-do-not-know.’ I believe that the expression, If you don’t know where you are going, any road will get you there is a distortion of the truth. It suggests that living without goals is aimless. I create a life of adventure, discovery and manifestation. I co-create a world where people are safe to bring what they love and what matters into being — by being a compassionate teacher and expressive painter. That is my mission; not a goal. When I chose a path and stay on mission, there is rarely any remorse. SIGH!

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The speaker stands in the woods, considering a fork in the road. Both ways are equally worn and equally overlaid with un-trodden leaves. The speaker chooses one, telling himself that he will take the other another day. Yet he knows it is unlikely that he will have the opportunity to do so. And he admits that someday in the future he will recreate the scene with a slight twist: He will claim that he took the less-traveled road…

…Ironic as it is, this is also a poem infused with the anticipation of remorse. Its title is not “The Road Less Traveled” but “The Road Not Taken.” Even as he makes a choice (a choice he is forced to make if does not want to stand forever in the woods, one for which he has no real guide or definitive basis for decision-making), the speaker knows that he will second-guess himself somewhere down the line—or at the very least he will wonder at what is irrevocably lost: the impossible, unknowable Other Path. But the nature of the decision is such that there is no Right Path—just the chosen path and the other path. What are sighed for ages and ages hence are not so much the wrong decisions as the moments of decision themselves—moments that, one atop the other, mark the passing of a life. This is the more primal strain of remorse.

Thus, to add a further level of irony, the theme of the poem may, after all, be “seize the day.” But a more nuanced carpe diem, if you please.

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Robert Frost (C. 1910)
b. 1874 – d. 1963

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Two roads diverged in the woods, and I

I took the one less traveled by,

and that has made all the difference.

Robert Frost

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The Road Not Taken

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

Then took the other, as just as fair
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that, the passing there
Had worn them really about the same,

And both that morning equally lay
In leaves no step had trodden black
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I
I took the one less traveled by,
And that has made all the difference.

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SparkNotes Editors. “SparkNote on Frost’s Early Poems.” SparkNotes LLC. 2002. http://www.sparknotes.com/poetry/frost/ (accessed June 21, 2010).

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Redirect. Fan the Embers. Set Yourself on Fire!

Wednesday, June 9th, 2010


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Many photographers (substitute illustrator, designer, art director, copywriter, and other creative services) are off their paths. Some were never on their paths at all. They saw what appeared to work and followed in the footsteps of their heroes hoping they would reach their goals. We must reset our own goals clearly based upon our heart’s desires. It is only then that we own them..

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Blame Leads to Victimization

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Others are easy to blame for current conditions in the industry. There are many factors contributing to the overall malaise: crowdsourcing, recession, technology, 70,000 out of work advertising people, threatening changes in copyright law, devaluation of photography, etc. Threads on professional forums are filled with complaints that villainize the people with whom we want to do business. Why would you want to do business with villains? When we have villains, we often become victims and we make everyone and everything wrong. These projections are shadowy behaviors.

We do not feel safe. The level of safety that many search for is an illusion. Creating demands change. Change entails risk. Risk requires a temporary suspension of security. Creators know they are on the wrong path when they resist change, growth and innovation.

Some wait for something to happen to them rather than making something happen.

It is no longer effective to do the same thing, or even the same thing differently. We must redirect our passions to bring something new into being.

We must take a long hard look at the road we are walking on right now.

The photography industry is grieving the road familiar. Some feel lost. Others are wandering in new woods on unbeaten paths.

The answers are inside. Yet we were taught to search for them outside of ourselves. Creators who do not approach their work wholeheartedly become heartbroken, suffer heart attacks, heartache or heart failure, face angst, despair, desolation, heartsickness, lose heart, and more.

What may be done to help manage change? Apply the same creative energy and spirit used to make images. Embrace change. For me, it has often been about redirection of my passions. Passions do not change all that much. However, it is possible to redirect them. Our industry has changed so rapidly, many have not had a chance to catch their breath. Rather than gather in places where people spend time supporting negativity, accentuate the positive.

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Redirect.

Fan the Embers.

Set Yourself on Fire!

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Notice I have used the word redirection rather than reinvention. Reinvention means that your career is wrong and that you may need to invent it all over again. Redirection is finding new places, actions and methods to place your passions.

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Calling and Talent

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Vision is a calling. A calling is an inner urge or a strong impulse, a passion, some believe a calling may be divinely inspired. How will the world be a different place as a result of your visit on the planet? What is your calling? What is it that you feel the urge and passion to bring into being no matter what?

Do you have a natural marked innate ability, for artistic accomplishment? That is a definition of talent. Talent and calling must be present to sustain a career as a professional artist.

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The Heartstorming Career Redirection Workshop

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Discover new ways to manifest and redirect your dreams.
Articulate your calling.
Explore alternative markets.
Learn how to set goals based upon your passions that
don’t end up in the back of a drawer.
Find ways to stay on your path.
Identify what you want and set priorities.
Create an action plan to do what you want
and overcome the obstacles.

I am planning a series of career redirection workshops beginning in the Fall. I know money is tight. However I believe many would benefit from redirecting their careers. So, I have come up with a plan.

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What if?

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What if we present a two day workshop? What if we charged a fee of $500 a person? What if we offered it at half price, if you were to bring one of your business friends who may wish to redirect their passions too? What if we offered the workshop for free, if you bring two others?

This will allow you to become a linchpin by linking yourself to a wide range of people from other disciplines and to make a difference in their careers and your own.

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Feedback Requested


I am searching for sponsors for these events. I would like to let them know what you think about this idea. Please respond by commenting on this post or email me at iansummers@heartstorming.com or call me at 610-393-6816. I will be happy to answer your questions and to discuss the possibillities. I am creating this workshop to meet your needs and desires.

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Superfad: The World at 1000 Frames per Second

Thursday, May 6th, 2010

What is Superfad?

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Superfad is a brand-driven design and live action production company. We are a collective of designers, directors, animators, and artists. Our mission is to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion.

Superfad’s work runs counter to the trend of design studios who present a singular house style. With offices in Los Angeles, New York, Seattle and London, our work is informed by a wide array of cultural and intellectual influences. Fine art, science, math, and literature are fused with illustration, photography, and technology to produce stunningly original imagery.

Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding.

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The World at 1000 Frames per Second

Created for SONY Make.Believe by Superfad

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