A Commercial Photographer’s Guide to Creating Irresistible Images by Teri Campbell

 

 

 

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I sat down and read Heartstormer Teri Campbell’s recently published book in two sittings. It is extremely well written and beautifully photographed. The chapters are accessible. Instructions are gorgeously illustrated, informative and inviting.

Yes. It’s all about food photography. It is also about passion for the medium and shares so many years of hands on experience.  

It is not only for photographers, but should be required reading for art directors and members of creative teams dealing with food and food related clients. My first assignment as an art director was for an ice cream account. I wish I had this book and Teri’s chapter on ice cream years ago. It would have saved some embarrassment. 

Teri shares his stories about building a studio in Cincinnati, drawing business from national accounts, marketing and other business approaches, and how a fruitcake attracted new clients.

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From the Back Cover:

 

Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client looking over your shoulder.

Commercial foor photographer Teri Campbell has been called a lighting master and in this besutifully illustrated book, he not only shares his lighting techniques for a wide range of food and drink shotes, but also offers candid advice on how to set up a studio, use the right equipment,market your work, find clients, bid on assignments, hire food and prop stylists, and communicate with everyone on the set.

Campbell shares his expertise on dozens of commercial assignments — from shooting beignets on location in New Orleans, to creating ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards and mirrors, to create the perefect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible.

This guide provides the insider details to help you expand your photography skills or turn your passion food and images into a professional career.

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Buy this book!

 

This book lists at $44.99. For a short time only this book is available new at $25.99. A Kindle edition is available for $19.95. And you can a free look inside the first 34 pages including a look at Teri’s studio which is spectacular.

 

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