A Must Read Blog Post by Luke Sullivan

posted by Ian Summers on July 14th, 2010

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Hey Whipple!

After you visit Luke Sullivan’s blog, you will want to read his book. I did.

From Sullivan’s About page:

Hey, everyone. I’m a writer by trade. Been writing since about 6th grade. In fact, that’s when I started my first diary and have been keeping one ever since. I’ve been a copywriter for about 31 years now. Have worked at Fallon McElligott, The Martin Agency, and am now at GSDM in good ol’ Austin. I wrote a book on advertising back in ‘98. It’s now in its third edition and is used in lots of colleges and ad schools. Titled, Hey Whipple, Squeeze This: A Guide to Creating Great Advertising. Here’s a link to its amazon page: http://tinyurl.com/yhxuljj

One Response to “A Must Read Blog Post by Luke Sullivan”

Ian Summers Says:
July 14th, 2010 at 3:19 pm
A Rant in Defense of History. Where Have All the Whiz Kids Gone?

http://heartstorming.com/2009/01/where-have-all-the-whiz-kids-gone-a-rant/

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