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3 Responses to “Social Media a Fad or the Biggest Shift Since the Industrial Revolution”
Social Media is going to lead to paradigm change in advertising. It’s allowing companies a conversation with both prospects and established clients. Social Media is also a great data collection tool for what the outside is talking about without formal focus groups,it is unsolicited response. But all this is not without cost any social media campaign will have to be managed.
Ian Summers Heartstorming Blog is about the creative spirit, the generation of ideas, the creative process, inspiration, marketing what we create, pithy quotes, questions and pondering on the creative process, idea stimulators and much more.
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October 29th, 2009 at 11:25 am
Social Media is going to lead to paradigm change in advertising. It’s allowing companies a conversation with both prospects and established clients. Social Media is also a great data collection tool for what the outside is talking about without formal focus groups,it is unsolicited response. But all this is not without cost any social media campaign will have to be managed.
November 29th, 2009 at 5:17 pm
Ian,
The interesting question is what does this mean for photographers.
One message is that photographers need to learn this.
The other message is we may not be needed – or needed as much as image makers.
What is out new role? The create images at 140 at a time?
November 29th, 2009 at 5:18 pm
(Ian, Typos are fixed on this one.)
The interesting question is what does this mean for photographers.
One message is that photographers need to learn this.
The other message is we may not be needed – or needed as much as image makers.
What is out new role? To create images at 140 characters at a time?