What if Everything You Have Learned About the Marketing of Creative Services is Wrong?
Part Two: The Photography Industry’s Sales Promotion Dilemma
Presented by Ian Summers

(A multi-media presentation of Part One is available now)

Register Now for this Complimentary One Hour Webinar!

November 18th
11AM – Noon PST
Noon – 1 PM MST
1PM – 2PM CST
2 PM – 3 PM EST

In this chapter of Ian Summers’ Webinars, dispelling industry myths will dispel the e-mail myth and
talk about the opportunities and expectations for effective photographers’ sales promotions.

Myth:

If I buy a great list and send out an email marketing blast every few weeks,
I better hire someone to answer the droves of phone calls
asking me to bid on their next campaign.

Wanting to Just Keep Your Name Out There is Not Enought!

Learn how to Achieve the Oh Yeah! Response

Oh yeah! Joan Jones. I know who she is.
I know what she does and how she sees.
Her promotion is pinned up over my desk.
I am hoping to find an application for her work next time an opportunity arises.

Learn how to use the same creative energy to
produce imaginative and effective sales promotions.

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